VitalWorks - Leadership

Vital Works is headed by Byron Freney, a brand strategy
and communication specialist with more than 20 years
of top-shelf agency and client-side experience.

Landor
Gaiam
American Girl
Radar Communications
Mattel
Hartman Group
Climbing

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Landor Associates

Senior Client Director

Developed and implemented brand and messaging strategies for clients including Visa, Capital One, Colliers International, Conifer Healthcare and others.

Gaiam

Marketing Director

Developed and implemented marketing initiatives to drive sell-in and sell-through of mind-body health and earth-friendly products.

American Girl

Publisher

Overall brand management and P&L responsibility for Periodicals division, including an award-winning magazine for girls ages 7 to 12, a newsletter for parents of pre-teen girls, and an affinity club for girls.

Radar Communications

Insights Director

Developed and directed strategic research and brand development initiatives for clients in industries including Fashion, Automotive, Technology, CPG and others.

Mattel

Brand Development Director

Leveraged core go-to-market competencies into a new branded offer for boys ages 9 to 12.

Hartman Group

VP Client Services

Developed, marketed and sold consumer insights-based products and services to manufacturers and retailers competing in the Health & Wellness industry.

Climbing Magazine

General Manager

Marketing and P&L responsibility for leader in recreational climbing industry. Led teams in advertising sales, circulation promotion, and production.

Vital Works is headed by Byron Freney, a brand strategyand communication specialist with more than 20 yearsof top-shelf agency and client-side experience.